HomeConferenceClientsSuppliersPhoto GalleryUpdatesVideoVenue

We are currently researching topics for our 2017 conference programme. Please see our 2016 conference programme on the slides on this page.

The 2016 conference programme was researched amongst the industry to give you the best possible mix of industry relevant sessions. The agenda is pitched at a high level and we endeavour to present new case studies and new thinkers on the programme each year.

Keynote and seminar sessions give a high-level view of the  industry, offering predictions and insights to help delegates form their future strategies. The interactive workshops and agency clinics complement the larger sessions by drilling down into specific issues, allowing delegates to share their collective experiences and to learn how their peers are dealing with similar situations.

CPD Certified

cpd_certified_rgb.pngThe Digital Marketing Forum qualifies for CPD credits. All delegate attendees will receive a CPD certificate after the event.

For further information on CPD accreditation please visit : http://www.cpduk.co.uk

Take part in the programme

If you would like to participate in the programme or recommend any speakers or topics please get in touch with David Clark on 020 8487 2203 or dclark@richmondevents.com
2016 Keynotes
2016 Keynotes
  • Opening Address

    Rohit Bhargava Thinking differently & predicting the future – 5 key digital trends for 2016.

    We are delighted to announce that Rohit Bhargava will open The Digital Marketing Forum 2016.

    For the past 5 years, Rohit’s annual Trend Report has been viewed and downloaded more than half a million times.

    In an exclusive talk at The Digital Marketing Forum, participants get a first ever look at the methods Rohit uses to predict the future and learn the five essential habits that will change the way you think.

    The keynote will also reveal the 5 new trends changing organisations in 2016.

    Predicting the future may seem hard, but with the right process it’s not only possible, it can give you the ultimate competitive edge.

    Rohit Bhargava is a “non-obvious” trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential.  He is the Wall Street Journal best selling author of five books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower.

    Rohit has advised hundreds of global brands and also teaches marketing at Georgetown University. A two-time TEDx speaker, Rohit has delivered keynotes at events in 31 countries and is regularly featured as a marketing expert by media such as The New York Times, Harvard Business Review and NPR.


Seminars & Workshops
Seminars & Workshops
  • Measuring the True ROI of Digital

    Daniel Rowles, trainer, author and lecturer

    This session will offer a step-by-step framework for measuring your digital marketing activity and seeing exactly what impact it has on your bottom line.

    How much does content actually contribute towards your sales and does tweeting actually contribute to your business goals?

    If you find yourself unable to answer these questions, this session is for you. Daniel will present a tried and tested measurement framework that you can apply to every type of organisation that makes it possible to answer these questions.

    Attendees will leave with practical knowledge of what needs to be done to implement the framework and a deeper understanding of the organisational challenges that need to be overcome to truly calculate ROI. Attendees will also receive a downloadable measurement framework they can take away and use, as well as a podcast that walks you through the framework and its implementation.


    Transforming an Organisation from the Traditional to the Digital SKY NEWS Case Study

    Nathan Tyler, Head of Digital at SSVC

    From brands to broadcasters the transition from the traditional to the digital can be costly and painful. But amid the challenges there are opportunities and efficiencies to be exploited.

    Taking Sky News as a case study this session will explore the positives and the pitfalls including the value and roles of creating 'generalists' versus 'experts'. It will also look at the importance of exploiting video and images in order for all companies to build their brand and compete in the new media world.


  • Why Mapping your Customers' Experience is the Key to Success

    Rob Mansfield, Digital Content Lead, Age UK

    It's easy to spend money to drive customers to your website, but how do you make sure you satisfy their needs?‬ We all know that our users are the key to a successful business, but most of us don't really know that much about them.‬‬‬
    In this workshop you will discover

    • ‪Different methods to gain what you need from your users‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬
    • ‪How to use this information to map your core user experiences ‬‬‬‬
    • ‬‬‬‬‬‬‬‬‬‬‬‪A far deeper understanding of your customers' mindset ‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬
    • ‪The opportunities available to you to create greater engagement with the potential to increase revenue and long-term customer value‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬


    Non-Obvious Trends In Action

    Rohit Bhargava, a marketing expert, advisor and author

    Want more insights on how to put the trends from Rohit's keynote presentation into action? 

    This workshop will connect the dots through an interactive discussion and brainstorm on how these trends might be applied to common business challenges.  Participants in the workshop will have the opportunity to share their own challenges directly with Rohit (if they choose to), and then have the group work through these challenges and offer valuable insights back.  Ultimately, participants will leave with more knowledge and specific tactical ideas for how to use the trends to inform their everyday business and marketing strategy. 


  • Managing Social Media Crisis and Negative Feedback

    Zoe Cairns, Social Media Expert, ZC Social Media

    Zoe, a social media expert will share with you guidelines and best practice on how best to deal with a social media crisis. You will be taken through the steps you need to put together your social media crisis management plan in order to protect your brand and organisation, as well as learn how best to respond and deal with negative feedback by turning it into a positive.

    Case studies (good and bad examples) will be shared, plus tips and resources for you to implement within your marketing team.


    Creating Brand Success Through Twitter

    David Schneider, writer, comedian, director and David Levin, professional tweeter

    In this workshop, Twitter experts David Schneider and David Levin will show how 140 characters is all it takes to bring your brand to life and develop longstanding customer relationships. This session will cover what works (and what doesn’t) more specifically:

    • Tone of voice – the essential Twitter tool
    • How to tweet – the mechanics of good tweets, retweets and replies
    • Bringing your tweets to life - tweeting with impact, humour and personality
    • Boosting your popularity–working the hashtags, formats, trending, live-tweeting
    • Tips and suggestions for how to cut through the noise on Twitter


  • Who do you think you are? - Building and Executing an Authentic Digital Marketing Strategy

    Simon Kingsnorth, Global Head of Digital Marketing, Citi

    As a global digital marketing leader with experience of working with start-ups and market leaders across a range of industries, Simon will share insights, ideas, tips and case studies on how to execute authentic digital strategies.  More specifically he’ll explore what we actual mean by authentic, why authenticity matters, how to align your strategy to your business values and why understanding the psychology of your decision makers is crucial.


  • What to do when you’re all out of ideas

    Catherine Toole

    Great content marketing relies on you and your team having a steady stream of strong, brand-building, customer-seducing ideas. These ideas should be original, mapped carefully to your customer interests and your company's objectives. They need to work cross-platform, provoking a flurry of shar...


  • After Dinner Entertainment

    David Schneider, actor, writer & director

    David Schneider is an actor, writer and director who's probably best known for his work in TV shows such as I’m Alan Partridge or movies such as Mission Impossible and 28 Days Later. An avid tweeter with 160,000 followers and counting, he set up the social media agency That Lot in 2013 in a desperate attempt to justify the amount of time he spends online to his family.

    Chosen as Radio 5’s tweeter of the year, he’s established himself as one of the most distinctive comedy voices online with his opinions on the dullest tweet ever, the Cookie Monster’s social media meltdown and why you should never trust a Pope on Twitter.

    He recently did a Ted Talk: “Is the internet making us more stupid?” which will be online soon (the answer is "yes").


General Enquiries:

T: +44 20 8487 2200
F: +44 20 8487 2300

T: +1 212 651 8700
F: +1 212 651 8701

T: +41 79 417 3493
F: +41 61 544 74 44


T: +39 02 312009
F: +39 02 3313976

Get in touch

 Security code