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We are currently researching topics for our 2017 conference programme. Please see our 2016 conference programme on the slides on this page.

The 2016 conference programme was researched amongst the industry to give you the best possible mix of industry relevant sessions. The agenda is designed for at a high level and we endeavour to present new case studies and new thinkers on the programme each year.

Keynote and seminar sessions give an overview of the  industry, offering predictions and insights to help delegates form their future strategies. The interactive workshops and agency clinics complement the larger sessions by drilling down into specific issues, allowing delegates to share their collective experiences and to learn how their peers are dealing with similar situations.

CPD Certified

cpd_certified_rgb.pngThe Digital Marketing Forum qualifies for CPD credits. All delegate attendees will receive a CPD certificate after the event.

For further information on CPD accreditation please visit : http://www.cpduk.co.uk

Take part in the programme

If you would like to participate in the programme or recommend any speakers or topics please get in touch with David Clark on 020 8487 2203 or dclark@richmondevents.com
2017 Keynotes
2017 Keynotes
  • Opening Address

    David Rowan, editor-in-chief of WIRED UK

    Technology Driven trends that are driving business.

    David Rowan is the well known editor-in-chief of WIRED UK, Conde Nast’s award-winning technology-and-innovations magazine.

    David’s work at WIRED keeps him at the forefront of innovation and change. He writes stories about artificial-intelligence, new approaches to manufacturing, new business models and innovation in established businesses that affect all sectors.

    David is one of the most in demand speakers world-wide on business, innovation and technology and future facing themes. He travels extensively to investigate the companies and entrepreneurs who are changing our world, and his recent WIRED cover stories include features on Google, WhatsApp, LinkedIn, Spotify and Facebook.

    He’s interviewed influencers ranging from will.i.am, Stephen Hawking, Eddie Redmayne, Google CEO Eric Schmidt to media mogul James Murdoch, ex Prime Minister David Cameron and Tim Berners-Lee.

    David will share these learnings and case studies from around the world to help understand how technology driven trends should be driving and shaping your business and brand.
     

     

2016 Seminars & Workshops
2016 Seminars & Workshops
  • Measuring the True ROI of Digital

    Daniel Rowles, trainer, author and lecturer

    This session offered a step-by-step framework for measuring your digital marketing activity and seeing exactly what impact it has on your bottom line.

    How much does content actually contribute towards your sales and does tweeting actually contribute to your business goals?

    Daniel presented a tried and tested measurement framework that you can apply to every type of organisation that makes it possible to answer these questions.

    Attendees left with practical knowledge of what needs to be done to implement the framework and a deeper understanding of the organisational challenges that need to be overcome to truly calculate ROI. Attendees also received a downloadable measurement framework they could take away and use, as well as a podcast that walks you through the framework and its implementation.
     

     

    Transforming an Organisation from the Traditional to the Digital SKY NEWS Case Study

    Nathan Tyler, Head of Digital at SSVC

    From brands to broadcasters the transition from the traditional to the digital can be costly and painful. But amid the challenges there are opportunities and efficiencies to be exploited.

    Taking Sky News as a case study this session explored the positives and the pitfalls including the value and roles of creating 'generalists' versus 'experts'. It also looked at the importance of exploiting video and images in order for all companies to build their brand and compete in the new media world.

     

  • Why Mapping your Customers' Experience is the Key to Success

    Rob Mansfield, Digital Content Lead, Age UK

    It's easy to spend money to drive customers to your website, but how do you make sure you satisfy their needs?‬ We all know that our users are the key to a successful business, but most of us don't really know that much about them.‬‬‬
    ‪‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬
    In this workshop attendees discovered

    • ‪Different methods to gain what you need from your users‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬
    • ‪How to use this information to map your core user experiences ‬‬‬‬
    • ‬‬‬‬‬‬‬‬‬‬‬‪A far deeper understanding of your customers' mindset ‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬
    • ‪The opportunities available to you to create greater engagement with the potential to increase revenue and long-term customer value‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬
     

     

    Non-Obvious Trends In Action

    Rohit Bhargava, a marketing expert, advisor and author

    Want more insights on how to put the trends from Rohit's keynote presentation into action? 

    This workshop connected the dots through an interactive discussion and brainstorm on how these trends might be applied to common business challenges.  Participants in the workshop had the opportunity to share their own challenges directly with Rohit (if they choose to), and then have the group work through these challenges and offer valuable insights back.  Ultimately, participants left with more knowledge and specific tactical ideas for how to use the trends to inform their everyday business and marketing strategy. 

     

  • Managing Social Media Crisis and Negative Feedback

    Zoe Cairns, Social Media Expert, ZC Social Media

    Zoe, a social media expert shared guidelines and best practice on how best to deal with a social media crisis. Attendees were taken through the steps you need to put together your social media crisis management plan in order to protect your brand and organisation, as well as learning how best to respond and deal with negative feedback by turning it into a positive.

    Case studies (good and bad examples) were shared, plus tips and resources for you to implement within your marketing team.

     

    Creating Brand Success Through Twitter

    David Schneider, writer, comedian, director and David Levin, professional tweeter

    In this workshop, Twitter experts David Schneider and David Levin showed how 140 characters is all it takes to bring your brand to life and develop longstanding customer relationships. This session covered what works (and what doesn’t) more specifically:

    • Tone of voice – the essential Twitter tool
    • How to tweet – the mechanics of good tweets, retweets and replies
    • Bringing your tweets to life - tweeting with impact, humour and personality
    • Boosting your popularity–working the hashtags, formats, trending, live-tweeting
    • Tips and suggestions for how to cut through the noise on Twitter

     

  • Who do you think you are? - Building and Executing an Authentic Digital Marketing Strategy

    Simon Kingsnorth, Global Head of Digital Marketing, Citi

    As a global digital marketing leader with experience of working with start-ups and market leaders across a range of industries, Simon shared insights, ideas, tips and case studies on how to execute authentic digital strategies.  More specifically he explored what we actual mean by authentic, why authenticity matters, how to align your strategy to your business values and why understanding the psychology of your decision makers is crucial.

     

  • What to do when you’re all out of ideas

    Catherine Toole

    Great content marketing relies on you and your team having a steady stream of strong, brand-building, customer-seducing ideas. These ideas should be original, mapped carefully to your customer interests and your company's objectives. They need to work cross-platform, provoking a flurry of shar...

     

2016 AFTER DINNER ENTERTAINMENT
2016 AFTER DINNER ENTERTAINMENT
  • After Dinner Entertainment

    David Schneider, actor, writer & director

    David Schneider is an actor, writer and director who's probably best known for his work in TV shows such as I’m Alan Partridge or movies such as Mission Impossible and 28 Days Later. An avid tweeter with 160,000 followers and counting, he set up the social media agency That Lot in 2013 in a desperate attempt to justify the amount of time he spends online to his family.

    Chosen as Radio 5’s tweeter of the year, he’s established himself as one of the most distinctive comedy voices online with his opinions on the dullest tweet ever, the Cookie Monster’s social media meltdown and why you should never trust a Pope on Twitter.

    He recently did a Ted Talk: “Is the internet making us more stupid?” which will be online soon (the answer is "yes").

     


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