" Excellent. The perfect blend of learning, F2F meetings and networking.”
Richard Lewis, President
Clickworker.com
More testimonials
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Conference
The conference programme aims to give digital marketers access to new ideas, solutions and innovations to help take their departments and companies forward. Through open discussions on best practice and debate among the industry’s top players, delegates will get a unique insight into strategies being used by their peers.
The Digital Marketing Forum qualifies for CPD. After the event, attending delegates will receive a certificate of attendance, containing CPD credits
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Opening Address
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| Flip the funnel: how to use existing customers to gain new ones |
| Joseph Jaffe |
We are pleased to announce that Joseph Jaffe, one of the most sought-after consultants, speakers and thought leaders on marketing, new media and social media will present the Opening Address at the 2012 forum.
Joseph is President of Jaffe, LLC, a thought leadership and marketing innovation consultancy and author of a number of acclaimed books.
In a provocative keynote, “Flip the funnel: how to use existing customers to gain new ones,” Joseph will outline how retention can become the new acquisition for businesses today and in doing so, literally transform the way companies go to market and establish a critical competitive edge and advantage. Using his new “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-powered customer activation model that harnesses the true potential and impact of customer-generated word-of-mouth, reviews and referrals. If “getting more from less” has become your new mandate, you won’t want to miss a new approach which presents the possibility of doubling your revenues whilst halving your budget in the process.
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Keynote Presentation
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| After dinner |
| Gerald Ratner |
| Business entrepreneur, Gerald Ratner will make the after dinner presentation. Gerald’s extraordinary story of the rise and fall of Ratners and how he made a come back is inspirational. Gerald now runs highly successful online retailer, Geraldonline and is passionate about the opportunity for any company to compete on a level playing field online. Gerald told the forum, “there are 9 billion websites and unless you scream from the rooftops nobody is going to visit your site. Your website should not be a vehicle to show how technically clever you are, it’s about making life simple for your customers. You don’t have to be carry huge ranges, just carry what sells!” Don’t miss this unique opportunity to hear a story of sales, marketing and brand engagement learnt the hard way! |
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Beyond the hype
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| Using social media to connect, engage and transform your business |
| Dean van Leeuwen |
| Eager to realise the opportunities offered by social media, mistakes are being made as companies apply old logic to new channels and old methods to new models. In this keynote, Dean will take you beyond the hype of social media and show you how to harness the power of new ways of communicating, connecting, interacting and innovating. Understand how to use the concepts behind social media to enhance your business, improve sales, grow brand, engage staff and gain a competitive advantage. Success with social media is about applying the concepts behind social media to your business model, your strategy, your teams and people, the customer facing parts of your business and even your supply chain – in fact, every part of your organisation. |
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Highlights from Past Conference Programmes
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Opening Address
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| The Evolution of New Media |
| Brian Solis |
The Digital Marketing Forum 2011 is pleased to announced that global new media guru Brian Solis will present the Opening Address at the event next March in London.
Solis is recognised as one of the most prominent thought leaders and published authors in new media. He has been actively writing about new marketing and communications since the mid 90s to document how the Web was redefining the communications industry He was also among the original thought leaders working to organize and define the “Social Media” movement to establish a definitive media category.
A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.
Solis is also ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers, the publisher of a popular lifestyle and technology blog and is also a contributor to BusinessWeek, AdAge, Harvard Business Review, and Mashable.
His new book, Engage, provides a deep review of the evolution of new media and how to integrate new technologies and methodologies into everyday activity.
Brian tells us that influence is a controversial topic and its measurement and definition are increasingly scrutinized as social media democratizes the ability to earn stature and prominence in new online societies. There’s a clear delineation between influence and popularity and it’s important to understand that in social networks, influence is not derived by the quantity of followers, friends, clicks, or “likes.” Nor is it discernible by the frequency in which one participates in their respective communities. While these serve as indicators of influence, they are not necessarily constant factors in its quantification.
“Over the years, I’ve explored the roles of influencers in social networks and as a result, I’ve refined the definition as simply the ability to cause measurable actions and outcomes. Intentional influence then assumes that certain actions are therefore definable and as a result, desired activity and results are now designed into strategies. The execution of these plans is then dependent on the reach and conviction of the influential voices to which they’re aligned.”
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Crisis? What social media crisis?
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| FreshNetworks |
| Charlie Osmond |
Charlie is a co-founder of social media agency FreshNetworks. Before FreshNetworks Charlie worked in Interactive Marketing at P&G and co-founded and grew FreshMinds, a business services firm, twice named UK Market Research Agency of the Year.
Charlie’s personal accolades include London Entrepreneur of the Year, Esquire Magazine UK Young Entrepreneur of the Year, Carlton Young Business Person of the Year and Real Business Magazine “One to Watch”.
Charlie is a fellow of the British American Project, a member of the Young Presidents Organisation (YPO) and holds a Master's in Engineering, Economics and Management from Oxford University.
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Let's Get Serious with Social Media
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| La Boutique de Luxe and Roehampton University |
| Alexandre Meerson & Roger Jones |
Alexandre Meerson is passionate about Luxury & Lifestyle Brands and an expert in building successful multi-channel Retail & E-Commerce businesses on behalf of global companies.
The founder of the Digital Luxury Brands networking group on the Internet, he constantly researches ways to combine Brand Experience with Hard Working E-Commerce to generate sustainable revenue channels and customer loyalty.
For the last 20 years, Alexandre has worked on “both sides of the fence”, combining 7 years in Digital Marketing agencies and E-Commerce consultancies and over 13 years in Corporate leadership roles internationally.
Alexandre settled down in the UK in 2005, and joined ESPA, the British luxury skincare and spa company in 2009, as their Sales and E-Commerce Director. His focus is to develop and strengthen their Spa portfolio within luxury 5-star hotels around the world, together with international product sales and distribution. He is also responsible for direct to consumer sales through ESPA’s E-Commerce platform, as well as the development of a business-to-business gift proposition.
His unique blend of experiences on behalf of prestigious Luxury & Lifestyle Brands and recognized B2B companies places him in a strong position share his expertise in the fields that underpin successful online retail and business transformation. |
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Don't get caught in the digital minefield
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| Reed Smith LLP |
| Gregor Pryor |
Gregor is a partner in the Media and Technology team at international law firm Reed Smith, which is rated in the top tier by independent legal directories. Gregor has broad experience of advising clients concerning the acquisition, production, licensing and distribution of content on digital media networks and platforms. He also advises companies that are involved in the distribution and sale of digital content, such as social networks, online retailers, aggregators, network operators, platform owners and search engines, regarding their arrangements with content owners and consumers
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In acknowledgement of his work in the digital sector, Gregor was a finalist in Legal Week’s 2008 Young Solicitor of the Year Award. The Legal 500 describes him as a “digital carriage superstar” and having “unrivalled experience in the market”.
Gregor was included in Wired magazine’s 2010 ‘100 Most Influential People in Digital Media’.
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Is your business bold enough for social culture? Customer centric relations in a new era
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| Dell & WCG |
| Kerry Bridge & Neville Hobson |
• Meeting customer expectations for seamless service across all channels
• Gaining customer engagement through transparency, communication and collaboration
• Using insight to provide customers with the right tools
• Getting it right – a guide for your organisation
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It's not the same for us! Does social media have a place in B2B?
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| Syncapse & European Directories |
| Toby Beresford & Simon Baptist |
• Establishing social media as a viable tool for B2B
• Understanding the potential benefits and clarifying objectives – ROI, pipeline, reputation or SEO?
• Developing a cohesive strategy and justifying investment to the board
• A pragmatic guide - what works and what doesn’t
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