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The 2018 conference programme has been researched amongst the industry to give you the best possible mix of industry relevant sessions. The agenda is designed for at a high level and we endeavour to present new case studies and new thinkers on the programme each year.

Keynote and seminar sessions give an overview of the  industry, offering predictions and insights to help delegates form their future strategies. The interactive workshops and agency clinics complement the larger sessions by drilling down into specific issues, allowing delegates to share their collective experiences and to learn how their peers are dealing with similar situations.

CPD Certified

cpd_certified_rgb.pngThe Digital Marketing Forum qualifies for CPD credits. All delegate attendees will receive a CPD certificate after the event.

For further information on CPD accreditation please visit : http://www.cpduk.co.uk

Take part in the programme

If you would like to participate in the programme or recommend any speakers or topics please get in touch with David Clark on 020 8487 2203 or dclark@richmondevents.com
2018 Keynotes
2018 Keynotes
  • Opening Address

    Sophie Cornish, Co-Founder of notonthehighstreet.com

    Creating success – the story of notonthehighstreet.com

    Sophie Cornish is co-founder of online marketplace notonthehighstreet.com. Launched in 2006, it supports 5,000 of the UK’s most creative small businesses, connects them with millions of customers, and employs over 200 people in its offices in Richmond.

    As well as remaining closely involved with notonthehighstreet.com, Sophie is now a shareholder, director and strategic advisor for a number of fast-growth UK businesses in the creative, digital and retail sectors. She is a partner and director of Busby & Fox, a fashion and lifestyle brand that has grown from one to three stores in twelve months, with further openings planned this year; and she is a director and advisor at Doodle Productions, originators and producers of the BBC CBeebies series Messy Goes to Okido, now in 80 countries and expanding fast.

    Previously both a journalist and marketer, Sophie began her career as a beauty writer and editor on women’s magazines, followed by creative and marketing positions in the cosmetics and advertising industries, and roles in early dotcom startups. She has co-authored two bestselling books, published by Simon & Schuster: Build A Business From Your Kitchen Table, 2012, and Shape Up Your Business, 2014.

    Sophie will share her story of what it takes to create a business from scratch, the lessons learnt along the way as well as giving her views how to succeed in the ever-changing digital environment. 

     

2018 Seminars & Workshops
2018 Seminars & Workshops
  • Measuring the true ROI of digital

    Daniel Rowles, trainer, author and lecturer

    This session will offer a step-by-step framework for measuring your digital marketing activity and seeing exactly what impact it has on your bottom line.
     
    How much does content actually contribute towards your sales and does tweeting actually contribute to your business goals?
     
    If you find yourself unable to answer these questions, this session is for you. Daniel will present a tried and tested measurement framework that you can apply to every type of organisation that makes it possible to answer these questions.
     
    Attendees will leave with practical knowledge of what needs to be done to implement the framework and a deeper understanding of the organisational challenges that need to be overcome to truly calculate ROI. Attendees will also receive a downloadable measurement framework they can take away and use, as well as a podcast that walks you through the framework and its implementation.

    Daniel
    has been working in digital marketing for the past 18 years, helping organisations of all types to use digital marketing effectively, working with a wide range of businesses, from start-ups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.
     
    He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, CEO of TargetInternet.com and an award-winning author for publisher Kogan Page (Mobile Marketing, Digital Branding and Building Digital Culture).
     

  • Winning multi-channel content strategies that will boost your business

    Tim Tucker, Content Marketing Director, 23 Digital Ltd

    In this workshop Tim will look at how B2C and B2B brands approach their content marketing across multiple channels, including examples from Sage, Coca Cola, HubSpot, Lowes Home Improvement, and more.

    The following points will be covered:

    • How to find out what your audience needs from your digital channels and use this to deliver consistently valuable content
    • Setting the right goals and objectives for your digital channels
    • Creating, managing, curating and distributing content across different platforms
    • Using measurement and analytics to track success and make ongoing improvements
    • Free tools that can help you improve your multi-channel content marketing

    Tim has worked within a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the Nationwide Building Society, Nokia and the UK Government’s Cabinet Office. Tim has also worked as a trainer and consultant for many of the UK’s largest publishers and media organisations, including the Telegraph Media Group, the Guardian, News International, IPC Media, Time Inc, Reed Business Information, Egmont UK, Immediate Media and BBC Magazines.
     

     

  • Influencer Marketing: How to Integrate into your Marketing Mix

    Suze Renner, Founder & CEO, Luxury Columnist

    Suze Renner's session will answer the following 5 questions:

    +  What is influencer marketing?   
    +  Why does it matter to your business?
    +  How do I choose an influencer in the first place?
    +  Where do I find them? 
    +  How do I manage them?

    Suze will draw on fascinating case studies and experiences from around the world helping you understand the power of using the correct influencer for your brand.

    Founder of Luxury Columnist, a leading platform for those interested in the finer things in life. It was named one of the top luxury blogs by Vueilo and one of the 50 best luxury blogs and websites by Qosy. 

    Luxury Columnist creates digital content and stories for luxury brands to use on their own platforms. Suze also advises companies on influencer marketing and is a regular keynote speaker.  www.luxurycolumnist.com has over 380,000 monthly readers and 200,000 social media followers focusing on useful tips, hidden gems and unique experiences.

     

  • Unlock the potential of your data using automation and AI

    Matt Doyle, Founder CEO, Virgin speaker and mentor at launchcloud.com

    Matt Doyle is a leading technology speaker and tech company founder, with a strong focus on all things user friendly.

    Throughout his career, Matt has been at the forefront of technology and industry. Speaking on leadership skills and strategic planning Matt helps create a movement within an organisation. He is an expert in leading product design and development and works alongside development teams to create cutting edge tools and technologies.

    In the Workshop
    Matt will cover what it takes to create a digital transformation movement in your business or organization looking at how you should approach automation in business. He will then go to discuss how we will all use AI and what this means to jobs, profits and how we can get ready.

    More specifically he will cover the following:

    ✓ Understanding SAAS
    ✓ Setting the right goals and objectives and defining success of going paperless
    ✓ Getting your Data protection

    Matt advises companies such as Coca Cola, Heineken and the Woodland Trust to transform their digital efficiency and automation. He is also a speaker and writer for Virgin and Startup Grind.

     

After dinner entertainment
After dinner entertainment
  • 2018 After Dinner Entertainment

    Phil Tuffnell

    Affectionately known throughout the world as ‘The Cat’, Phil Tufnell has entertained many television and sporting crowds over the years. During recent times, Phil has been able to combine his cricketing expertise with his mischievous and laddish reputation as a much-loved television and radio presenter.

    • Nicknamed ‘The Cat’
    • Played for England 42 times
    • Has presented The One Show and is a team captain on A Question of Sport.
    • Has appeared on TV shows Strictly Come Dancing, I’m a Celebrity get me out of here and The Jump.

    Before this, we must not forget that Phil was a top level International cricketer who played for England 42 times and was responsible on several occasions for winning matches for England with his cunning spin bowling.

    Now, of course, he is seen and heard on TV and radio respectively. Phil’s current roles include being regular captain on BBC’s ‘A Question of Sport’ as well as a presenter on ‘The One Show’. In addition, Phil Tufnell can be heard on the airwaves with ‘The Tuffers and Vaughan Cricket Show’ and his regular commentary on Test Match Special.

    In addition to this, Phil was crowned King of the Jungle in ‘I’m a Celebrity get me out of Here’ and in February 2015 donned his ski attire on Channel4 programme ‘The Jump’.

    Phil will bring this year’s event to a close with a Q&A session combining his sporting and media experiences with many wonderful stories and anecdotes.

     


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